KOFEIN - PPC campaigns Google Ads, Facebook and Sklik with high efficiency

Analysis of PPC campaigns

Are your campaigns really set up optimally and efficiently? Do they make use of the whole of their potential? Contact us for a one-time analysis to help give your campaigns a boost towards maximizing their efficiency.

We will prepare a transparent evaluation, an easy-to-understand list of imperfections, and well-grounded proposals for changes.

Setup and management of campaigns

We will design and implement your PPC campaigns from scratch with a maximum focus on return of investments and achieving your goals. We don’t sell advertising positions or click-throughs, but your services and products.

Then, we will ensure continuous supervision of the campaigns, their updating, and mainly their optimizations resulting in a higher level of efficiency. Ask us for a non-binding offer or a meeting in person over a cup of coffee.

Consulting and trainings

We have helped to build up and train internal PPC teams for clients such as Alza.cz or Heureka. We offer both one-time and long-term consultations, and we can ensure individual or team trainings. Always tailored to your needs.

Where will all these new clients we get for you come from?

Requirements, expectations, and goals of individual PPC campaigns always differ. Therefore, it’s essential for us to recommend suitable advertising systems and formats, as well as the methods of their targeting, ranging from text advertising in search results to product advertising from XML references, video commercials on YouTube, advertising messages in mobile games, interactive graphical rich media format or advertising in social networks. We will combine all these in order to draw new clients to you in the most efficient way.

And how much will you pay for it?

Setup of PPC campaigns

The initial setup of new PPC campaigns consists of setting up advertising accounts (if you don’t have your own), analysing suitable key words, designing the campaign structure and text advertising, and creating the campaigns themselves, and implementing them into the systems.

Prior to their launch you’ll have an opportunity to verify everything on the accounts of the advertising systems which you have full access to and exclusively own.

Analyses and consultations of PPC campaigns

The analysis of all your current campaigns will provide the boost necessary to achieve a higher level of efficiency. We will prepare a transparent evaluation, an easy-to-understand list of imperfections, and well-grounded proposals for changes. Do you manage your campaigns on your own and need advice? Order a one-time personal consultation or regular personal consultations with our senior specialists.

Each new client will receive a bonus of 10,500 CZK for free advertising. (Applies to newly-created Google Ads advertising accounts [8,500 CZK] and Sklik accounts [2,000 CZK].)

We offer an open and fully transparent
approach; no strings attached

We are not an online-marketing agency, offering a wide range of services. We cannot do everything and don’t claim to; we specialize in PPC advertising. This is our world, and we stake our lives on the quality of our work.

We always follow the policy of transparency and a fair approach. You are the exclusive owners of the advertising accounts. You have unlimited access to the campaigns and all the data will remain your property even after our cooperation has concluded.

Your goals and the efficiency of your campaign are essential for us. Leave a message and see for yourself what we can do for your campaigns.

Our references

current all

Since 6/2011 The most successful musical instruments retailer in the Czech Republic with more than 60 thousand musical items in stock. PPC campaigns in 13 European countries. (CZ, SK, PL, RO, NL, UK, IR, HU, DE, IT, FR, AT, ES)

Since 4/2019 Leader in sales of digital cameras and related photo services. For Megapixel we manage complete PPC campaigns and product comparators in CZ + SK markets.

Since 11/2021 Tatry Mountain Resorts. We run campaigns to drive the sale of ski passes, accommodation and services for 7 mountain resorts (CZ, SK, PL, AT), but also water parks Tatralandia and Bešeňová.

Since 12/2020 For Air Bank we manage all performance campaigns via Google Ads, Sklik, but also Facebook Ads or Twitter Ads.

Since 7/2018 We carry out performance campaigns for Etuo in seven European countries. Czechia, Slovakia, Romania, Hungary, Bulgaria, Ukraine and the United Kingdom.

Since 03/2016 The largest distributor of spare parts and car accessories in the Czech Republic. Design, complete implementation and management of PPC campaigns in the Czech Republic and Slovakia.

Since 2/2022 Performance campaigns for loans on search engines, YouTube and a number of social networks. Member of PPF Group.

Since 8/2023 A strong Czech player in the sale of household goods. More than 100 stores in the Czech Republic and dozens in Slovakia. We provide performance and brand awareness campaigns in both countries.

Since 10/2012 An e-shop selling home appliances and other products, running its own warehouses with over 35 thousand items on stock. Design and complete implementation of PPC campaigns.

Since 8/2023 We are responsible for worldwide performance campaigns for the end-to-end data management solutions platform Keboola.

Since 7/2014 Over 30 retail shoe stores in the Czech Republic and Slovakia. Complete implementation of CZ + SK PPC campaigns.

Since 11/2017 An independent international humanitarian organization with operations in 70 countries. For Médecins Sans Frontières, we manage PPC campaigns free of charge not only in the Czech Republic, but also directly in places of help such as African countries.

Since 7/2018 We carry out performance campaigns for Etuo in seven European countries. Czechia, Slovakia, Romania, Hungary, Bulgaria, Ukraine and the United Kingdom.

Since 03/2016 The largest distributor of spare parts and car accessories in the Czech Republic. Design, complete implementation and management of PPC campaigns in the Czech Republic and Slovakia.

12/2019 - 2/2021 A fast-growing insurance company with a fast online arrangement. PPC campaign management, reporting and analytics.

Since 12/2020 For Air Bank we manage all performance campaigns via Google Ads, Sklik, but also Facebook Ads or Twitter Ads.

Since 8/2023 We are responsible for worldwide performance campaigns for the end-to-end data management solutions platform Keboola.

Since 2/2022 Performance campaigns for loans on search engines, YouTube and a number of social networks. Member of PPF Group.

08/2010 – 08/2011 A complete restructuring and implementation of PPC campaigns for the biggest e-shop in the Czech Republic, including Alza.sk, Hracky.cz, and Avon.cz.

Consulting (2012/2013) External consulting during the implementation of extensive PPC campaigns with the aim of finding a path to maximizing the efficiency of the return of investments and administration and optimization of campaigns.

10/2014 - 5/2016 A Slovak branch of OKAY with a network of 35 permanent stores. Complete implementation of PPC campaigns, consultations, and internal trainings.

Since 2/2014 A real estate agency of Fincentrum, its renowned parent company, with dozens of branches all over the Czech Republic. Design and complete implementation of PPC campaigns.

12/2019 - 8/2021
12/2022 - 8/2023 The largest Czech auction server. Complete management of PPC campaigns.

6/2019 – 7/2023 The largest online insurance comparator in Czechia. We are responsible for PPC campaigns management of several projects in CZ and SK.

10/2015 – 1/2020 Czech inventor and manufacturer of a unique nutritional drink, which could be used as a complete or partial alternative to food. Design, implementation and management of PPC campaigns.

10/2015 - 4/2021 The largest flower e-shop in the Czech Republic, delivery of flowers in own cars throughout the country. Design, complete implementation and management of PPC campaigns.

9/2018 - 10/2023 Leading manufacturer of construction and agricultural machinery. For Bobcat, we provide multilingual PPC campaigns throughout Europe and the Middle East.

Since 4/2019 Leader in sales of digital cameras and related photo services. For Megapixel we manage complete PPC campaigns and product comparators in CZ + SK markets.

10/2013 - 3/2016 A network of over 180 permanent stores selling laptops, computers, and other IT devices. Complete implementation of PPC campaigns.

6/2013 – 11/2017 Leading Czech furniture and home accessories retailer. Design, implementation and management of PPC campaigns.

10/2019 – 12/2020 International brand of 100% natural cosmetics with a tradition since 1921. Complete implementation of PPC campaigns in CZ and SK + data analytics.

Consulting / implementation (2012) Trying to maximize the potential of PPC advertising campaigns of CZC.cz. We cooperated with this client not only through technical consultations, but also in restructuring their campaigns.

5/2012 - 10/2014 A unique and singular information and assistance service of its kind in the Czech Republic, processing over 7 million calls per year.

Consulting (2012) A complex analysis of the conditions of PPC campaigns with the aim of evaluating the current situation, identifying imperfections, and finding unused potential in order to maximize campaign efficiency and improve their return.

PPC campaigns for Anti-Corruption Foundation.

Consulting (2011) Leading seller of swimming pools and related equipment. Audit of PPC campaigns in Sklik and Google Ads systems.

09/2018 - 10/2021 The oldest Czech seller of e-books. In addition to ebooks and audiobooks, it now also offers the sale of printed books. We implement PPC campaigns, including the promotion of the mobile app.

Since 10/2012 An e-shop selling home appliances and other products, running its own warehouses with over 35 thousand items on stock. Design and complete implementation of PPC campaigns.

5/2013 – 2/2014 A specialized seller of Apple products running six Apple showrooms throughout the Czech Republic. Complete design and implementation of PPC campaigns.

Since 7/2014 Over 30 retail shoe stores in the Czech Republic and Slovakia. Complete implementation of CZ + SK PPC campaigns.

Our team

Robert Štípek PPC consultant, founder of KOFEIN

For Outrider (GroupM) he used to manage PPC campaigns for leading advertisers. For two years he worked directly in the Sklik system where he was in charge of a team of PPC specialists for key clients of Seznam.cz. Since 2009, he’s been implementing and consulting the campaigns of his own clients. Founder and executive director of KOFEIN.

He likes to go backpacking to remote and even remoter countries somewhere on the other side of the world. A film enthusiast and a collector of limited editions of Absolut Vodka bottles.

Instagram | reklama-ppc.cz

Ondřej Sova PPC specialist, founder of KOFEIN

For almost three years he drew on the experience of his PPC specialist teammembers in the advertising world of Sklik as a leader of a team of branch optimizers for Seznam.cz. His position of PPC specialist in a renowned H1.cz agency enabled him – apart from the management of advanced campaigns – to regularly train the public in PPC advertising. Together with Robert Štípek, he has been implementing the PPC campaigns of their own clients since 2011.

You can frequently find him on stage as a guitar player in Five O’Clock Tea. However, he also likes to swap the guitar for a camera shutter release.

fiveoclocktea.com | ondrejsova.cz